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Imports

From idea to product in your warehouse: suppliers, transport, customs and real cost.

Free open course · Level: Intermediate · 14 hours · 4 modules · 15 topics · Reviewed on 20/10/2026 · Español

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Who it is for

For entrepreneurs and companies that want to import for the first time or import better.

What you will learn

• Choose what to import using market data, competition and restrictions, and to drop the products that leave no margin.
• Find, assess and negotiate with suppliers, and agree with them on Incoterms®, payment terms and the contract.
• Choose between air, sea or courier based on the type of cargo, the deadline and the cost.
• Follow the import process at customs, from the Customs Goods Declaration (DAM) to release, and prepare the documents you are asked for.
• Avoid the most common mistakes and infractions when importing.
• Calculate the landed cost in your warehouse and set a selling price with the margin you want.

Topics

• Module 1. Import strategy
  1. 1.1 What to import: analyzing the market and the competition
  2. 1.2 Restricted and prohibited goods
  3. 1.3 Finding and assessing suppliers
  4. 1.4 Negotiating with the supplier: Incoterms, payment and contract
• Module 2. Transport for your import
  1. 2.1 Importing by air
  2. 2.2 Importing by sea: FCL, LCL and ports
  3. 2.3 Courier and small shipments
• Module 3. Customs in the import
  1. 3.1 The import process step by step
  2. 3.2 Import documents
  3. 3.3 The customs agent and clearance types
  4. 3.4 Common mistakes and infractions
• Module 4. The real cost of importing
  1. 4.1 What makes up the cost of an import
  2. 4.2 Calculating the landed cost in your warehouse
  3. 4.3 Comparing countries of origin
  4. 4.4 Selling price and margin