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International Trade and Marketing

How trade between countries works, how to choose a market and how to sell abroad.

Free open course · Level: Beginner · 16 hours · 5 modules · 21 topics · Reviewed on 20/10/2026 · Español

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Who it is for

For people starting in foreign trade: entrepreneurs, students and professionals from other fields.

What you will learn

• Explain why countries trade, what Peru sells and buys, and which rules (WTO, trade agreements and barriers) shape an international business.
• Use trade intelligence sources to compare markets and analyze competitors before choosing a destination.
• Propose a way to enter a market and define product, brand, price, channel and promotion with clear criteria.
• Read the key clauses of an international sales contract and choose the Incoterms® 2020 rule that best fits your operation.
• Recognize how trade disputes are resolved and which clauses protect you before you sign.
• Build the Canvas model of your international business and turn it into a basic plan with partners, costs and revenue.

Topics

• Module 1. International trade today
  1. 1.1 Why countries trade
  2. 1.2 Peru in world trade: what it sells, what it buys and who it trades with
  3. 1.3 The rules of the game: WTO, trade agreements and barriers
  4. 1.4 Who is who in Peruvian foreign trade
  5. 1.5 Exporting services
  6. 1.6 Innovation and new ways of trading
• Module 2. Trade intelligence
  1. 2.1 Trade intelligence sources and tools
  2. 2.2 How to choose a destination market
  3. 2.3 Analyzing international competition
  4. 2.4 Global consumer trends
• Module 3. International marketing
  1. 3.1 Ways to enter a market
  2. 3.2 Product, brand and adaptation
  3. 3.3 Pricing in the international market
  4. 3.4 Channels, customers and promotion
  5. 3.5 Intercultural communication and negotiation
• Module 4. Contracts and Incoterms®
  1. 4.1 The international sales contract
  2. 4.2 The 11 Incoterms® 2020 rules and how to choose
  3. 4.3 Distribution, agency and other contracts
  4. 4.4 How disputes are resolved
• Module 5. Your international business model
  1. 5.1 The Canvas model applied to an international business
  2. 5.2 From Canvas to plan: partners, costs and revenue